West Central Manufactures the finest of both Custom and Standard Hollow Metal. Just as with many other products, the term "custom", as applied to hollow metal doors and frames, denotes a product made to order, as opposed to one that is uniformly produced in quantity and stockpiled for sale. More importantly, it also implies a wide latitude in size, design, and careful attention to engineering details and manufacture, resulting in a superior product.
In respect to hollow metal work, however, "custom" does not necessarily imply premium cost, as it often does with other products. In general, the cost of custom hollow metal doors and frames is highly competitive with that of stock products having comparable quality of construction. This is another reason why many architects specify custom work where design character, rugged construction, or quality workmanship is essential.